Friday, 7 October 2011

Concept of Genre

Genre is a set of convention recognizable, usually through iconology, familiar narrative, mis-en-scene, actors and style of repression. genres are never static, but constantly renegotiation between industry and audience a combination of familiar reassurance and new twists.
Genres evolve
a creative strategy used by film producers to ensure audience identify with a film a means of trying to predict risk.
Genre offers comforting reassurance in an uncomfortable world. Threat is quashed, outlaws become ciziled, gangsters are punished. Genres function like a language genre has a set of rules and vocabulary with which to organize meaning.

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